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Serta at the Thanksgiving Day Parade
November 27th, 2026 8:30AM to Noon EST
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Behind the celebration.
Serta’s Dream Generator float is back for the 100th Macy’s Thanksgiving Day Parade, bringing comfort and joy to NYC and viewers at home. Last year, Serta made history as the first and only mattress company to join the parade.
95 dreamy years. Since 1931, Serta has dreamed up sleep innovations like the iconic Perfect Sleeper—made in the USA, made to order and built for you.
No counting needed. With Serta comfort, even our famous Counting Sheep can rest easy.
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A look back at the 2025 parade
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VIPS Package Giveaway
Celebrating 95 years of Serta Perfect Sleeper® and the 100th Macy’s Thanksgiving Day Parade®, Serta is bringing together the magic of Parade morning and the comfort of a perfect night’s sleep. The premium care package includes luxe bedtime essentials, holiday treats, a Serta Counting Sheep plush and expert sleep tips from Dr. Angela Holliday-Bell. Follow Serta on Instagram to learn more.
Serta Joins Macy’s 100th Anniversary Snow Globe
We’re so excited to see Serta’s Dream Generator float become part of Parade history in Macy’s limited-edition 100th anniversary snow globe. Grab this special keepsake for a limited time at Macy’s Herald Square!